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<rss xmlns:dc="http://purl.org/dc/elements/1.1/" version="2.0"><channel><atom:link rel="hub" href="http://tumblr.superfeedr.com/" xmlns:atom="http://www.w3.org/2005/Atom"/><description>I’m the Director of Digital Media for SportsNet New York and the founder and Executive Editor of MetsBlog.com, which I started as a hobby in 2003, turned in to a career, and grew to be one of the most popular team-sports blogs online. 

Here, I talk about what’s working, what’s not working, and what’s next in sports and social media.</description><title>Matthew Cerrone</title><generator>Tumblr (3.0; @matthewcerrone)</generator><link>http://tumblr.matthewcerrone.com/</link><item><title>Is not Should in Sports Blogging</title><description>&lt;p&gt;We are fans. Sure, some of us may have played baseball at higher levels than most, but these days we&amp;#8217;re all just fans.  So, though I realize it might have to happen from time to time, I always try not to write about what players should do, or need to do, to be better.&lt;/p&gt;
&lt;p&gt;Instead, I write about what they are doing. At its essence, I feel MetsBlog is a place where fans catch up on what&amp;#8217;s going on with the Mets. They come to the site to see what they&amp;#8217;ve missed while they were in a meeting, or at dinner, or tucking their kid in at night. So, when writing about pitching, hitting or defense, I only advise my team to simply explain what happened and what guys are doing as they succeed and fail.  &lt;/p&gt;
&lt;p&gt;In other words, describe what the player is doing that is making him hit more balls to left field, or say how pitchers are throwing to him. DO NOT tell me what he should do to pull the ball more and be more successful. DO NOT tell me what a pitcher needs to do to get more ground balls.&lt;/p&gt;
&lt;p&gt;I don&amp;#8217;t think I&amp;#8217;m above my readers. We stand shoulder to shoulder, equal as fans. The difference is that my team of writers and I pay ridiculously close attention to what the team is doing at all times, and we have a platform (MetsBlog) where we can write about what&amp;#8217;s happening for people who may missed it and don&amp;#8217;t know what to look for. That&amp;#8217;s the only difference, and to pretend otherwise would be foolish.&lt;/p&gt;</description><link>http://tumblr.matthewcerrone.com/post/23147260150</link><guid>http://tumblr.matthewcerrone.com/post/23147260150</guid><pubDate>Tue, 15 May 2012 23:21:00 -0400</pubDate></item><item><title>In this week’s What’s Next Wednesday, I explain why...</title><description>&lt;iframe width="400" height="225" src="http://www.youtube.com/embed/o65c119qfTU?wmode=transparent&amp;autohide=1&amp;egm=0&amp;hd=1&amp;iv_load_policy=3&amp;modestbranding=1&amp;rel=0&amp;showinfo=0&amp;showsearch=0" frameborder="0" allowfullscreen&gt;&lt;/iframe&gt;&lt;br/&gt;&lt;br/&gt;&lt;p&gt;In this week’s What’s Next Wednesday, I explain why social media policies often fail, and why news organizations might need to re-think how they incentivize reporters on Twitter.&lt;/p&gt;</description><link>http://tumblr.matthewcerrone.com/post/22718219998</link><guid>http://tumblr.matthewcerrone.com/post/22718219998</guid><pubDate>Wed, 09 May 2012 11:38:56 -0400</pubDate></item><item><title>Here is answer: “What do you mean when you talk about...</title><description>&lt;iframe width="400" height="225" src="http://www.youtube.com/embed/2DltneqbuNc?wmode=transparent&amp;autohide=1&amp;egm=0&amp;hd=1&amp;iv_load_policy=3&amp;modestbranding=1&amp;rel=0&amp;showinfo=0&amp;showsearch=0" frameborder="0" allowfullscreen&gt;&lt;/iframe&gt;&lt;br/&gt;&lt;br/&gt;&lt;p&gt;Here is answer: “What do you mean when you talk about ‘finding your voice’?”&lt;/p&gt;</description><link>http://tumblr.matthewcerrone.com/post/22594526088</link><guid>http://tumblr.matthewcerrone.com/post/22594526088</guid><pubDate>Mon, 07 May 2012 13:35:53 -0400</pubDate></item><item><title>Follow-Up Friday: The Sarah Phillips Story</title><description>&lt;iframe width="400" height="225" src="http://www.youtube.com/embed/CLepTOk2fpo?wmode=transparent&amp;autohide=1&amp;egm=0&amp;hd=1&amp;iv_load_policy=3&amp;modestbranding=1&amp;rel=0&amp;showinfo=0&amp;showsearch=0" frameborder="0" allowfullscreen&gt;&lt;/iframe&gt;&lt;br/&gt;&lt;br/&gt;&lt;p&gt;Follow-Up Friday: The Sarah Phillips Story&lt;/p&gt;</description><link>http://tumblr.matthewcerrone.com/post/22594643864</link><guid>http://tumblr.matthewcerrone.com/post/22594643864</guid><pubDate>Fri, 04 May 2012 00:00:00 -0400</pubDate></item><item><title>“How do I keep readers coming back to my sports...</title><description>&lt;iframe width="400" height="225" src="http://www.youtube.com/embed/dHgBLsI1__M?wmode=transparent&amp;autohide=1&amp;egm=0&amp;hd=1&amp;iv_load_policy=3&amp;modestbranding=1&amp;rel=0&amp;showinfo=0&amp;showsearch=0" frameborder="0" allowfullscreen&gt;&lt;/iframe&gt;&lt;br/&gt;&lt;br/&gt;&lt;p&gt;“How do I keep readers coming back to my sports blog?”&lt;/p&gt;</description><link>http://tumblr.matthewcerrone.com/post/22206527466</link><guid>http://tumblr.matthewcerrone.com/post/22206527466</guid><pubDate>Tue, 01 May 2012 15:25:05 -0400</pubDate></item><item><title>Top Brands and Audience on Pinterest</title><description>&lt;p&gt;People who are in the business of just producing content (like sports blogs, for instance) have struggled to figure out how to leverage Pinterest for traffic.&lt;/p&gt;
&lt;p&gt;This is probably why&amp;#8230;&lt;/p&gt;
&lt;p&gt;&lt;a href="http://mashable.com/2012/04/29/pinterest-interest/?utm_source=%23Sports&amp;amp;utm_campaign=35772737a3-4_30_124_30_2012&amp;amp;utm_medium=email" target="_blank"&gt;&lt;img src="http://media.tumblr.com/tumblr_m3ce6yOSxR1qzh18l.png"/&gt;&lt;/a&gt;&lt;/p&gt;
&lt;p&gt;(&lt;a href="http://mashable.com/2012/04/29/pinterest-interest/?utm_source=%23Sports&amp;amp;utm_campaign=35772737a3-4_30_124_30_2012&amp;amp;utm_medium=email" target="_blank"&gt;Source: Mashable.com&lt;/a&gt;)&lt;/p&gt;</description><link>http://tumblr.matthewcerrone.com/post/22188355895</link><guid>http://tumblr.matthewcerrone.com/post/22188355895</guid><pubDate>Tue, 01 May 2012 07:56:20 -0400</pubDate></item><item><title>Social Media in sports is becoming it’s own sport, if that...</title><description>&lt;img src="http://25.media.tumblr.com/tumblr_m35lhn5gwb1qzk6tqo1_500.png"/&gt;&lt;br/&gt;&lt;br/&gt;&lt;p&gt;Social Media in sports is becoming it’s own sport, if that makes any sense.&lt;/p&gt;</description><link>http://tumblr.matthewcerrone.com/post/21925973604</link><guid>http://tumblr.matthewcerrone.com/post/21925973604</guid><pubDate>Fri, 27 Apr 2012 15:44:11 -0400</pubDate></item><item><title>My thoughts on the new MLB Social Media Policy.</title><description>&lt;iframe width="400" height="225" src="http://www.youtube.com/embed/5rL1XpJVho0?wmode=transparent&amp;autohide=1&amp;egm=0&amp;hd=1&amp;iv_load_policy=3&amp;modestbranding=1&amp;rel=0&amp;showinfo=0&amp;showsearch=0" frameborder="0" allowfullscreen&gt;&lt;/iframe&gt;&lt;br/&gt;&lt;br/&gt;&lt;p&gt;My thoughts on the new MLB Social Media Policy.&lt;/p&gt;</description><link>http://tumblr.matthewcerrone.com/post/13175481750</link><guid>http://tumblr.matthewcerrone.com/post/13175481750</guid><pubDate>Tue, 22 Nov 2011 17:51:00 -0500</pubDate></item><item><title>This should be the official symbol of the blog comment...</title><description>&lt;img src="http://25.media.tumblr.com/tumblr_luaosqcc6q1qzk6tqo1_500.jpg"/&gt;&lt;br/&gt;&lt;br/&gt;&lt;p&gt;This should be the official symbol of the blog comment section.&lt;/p&gt;
&lt;p&gt;(via &lt;a href="http://www.nytimes.com/2011/11/06/opinion/sunday/bruni-kim-kardashian-and-the-invention-of-outrage.html?_r=1" target="_blank"&gt;Kim Kardashian and the Invention of Outrage - NYTimes.com&lt;/a&gt;)&lt;/p&gt;</description><link>http://tumblr.matthewcerrone.com/post/12468496886</link><guid>http://tumblr.matthewcerrone.com/post/12468496886</guid><pubDate>Mon, 07 Nov 2011 09:41:00 -0500</pubDate></item><item><title>Photo</title><description>&lt;img src="http://24.media.tumblr.com/tumblr_lq5q5tU2Gf1qlw12eo1_500.png"/&gt;&lt;br/&gt;&lt;br/&gt;</description><link>http://tumblr.matthewcerrone.com/post/11395824488</link><guid>http://tumblr.matthewcerrone.com/post/11395824488</guid><pubDate>Thu, 13 Oct 2011 10:59:15 -0400</pubDate></item><item><title>I love that these are still sold at Staples. But, who’s...</title><description>&lt;img src="http://24.media.tumblr.com/tumblr_lo87gf2naz1qzk6tqo1_500.png"/&gt;&lt;br/&gt;&lt;br/&gt;&lt;p&gt;I love that these are still sold at Staples. But, who’s buying it?&lt;/p&gt;</description><link>http://tumblr.matthewcerrone.com/post/7534109775</link><guid>http://tumblr.matthewcerrone.com/post/7534109775</guid><pubDate>Tue, 12 Jul 2011 11:09:00 -0400</pubDate></item><item><title>Pee-Wee Herman, Rodney Dangerfield and David Lee Roth. I’d...</title><description>&lt;img src="http://25.media.tumblr.com/tumblr_lmi3t3p1mW1qearaqo1_500.jpg"/&gt;&lt;br/&gt;&lt;br/&gt;&lt;p&gt;Pee-Wee Herman, Rodney Dangerfield and David Lee Roth. I’d love to know how that conversation went.&lt;/p&gt;</description><link>http://tumblr.matthewcerrone.com/post/6686586478</link><guid>http://tumblr.matthewcerrone.com/post/6686586478</guid><pubDate>Sun, 19 Jun 2011 08:40:00 -0400</pubDate></item><item><title>(via iCufflinks | Uncrate)</title><description>&lt;img src="http://25.media.tumblr.com/tumblr_lmwcjxIcbS1qzk6tqo1_500.jpg"/&gt;&lt;br/&gt;&lt;br/&gt;&lt;p&gt;(via &lt;a href="http://uncrate.com/stuff/icufflinks/" target="_blank"&gt;iCufflinks | Uncrate&lt;/a&gt;)&lt;/p&gt;</description><link>http://tumblr.matthewcerrone.com/post/6594259142</link><guid>http://tumblr.matthewcerrone.com/post/6594259142</guid><pubDate>Thu, 16 Jun 2011 14:55:10 -0400</pubDate></item><item><title>This + Gas Prices = Rising Beer Prices</title><description>&lt;img src="http://24.media.tumblr.com/tumblr_llvguu6TYF1qzk6tqo1_500.png"/&gt;&lt;br/&gt;&lt;br/&gt;&lt;p&gt;This + Gas Prices = Rising Beer Prices&lt;/p&gt;</description><link>http://tumblr.matthewcerrone.com/post/5906811792</link><guid>http://tumblr.matthewcerrone.com/post/5906811792</guid><pubDate>Fri, 27 May 2011 16:56:54 -0400</pubDate></item><item><title>Video</title><description>&lt;span id="video_player_3529445449"&gt;[&lt;a href="http://www.adobe.com/shockwave/download/download.cgi?P1_Prod_Version=ShockwaveFlash" target="_blank"&gt;Flash 10&lt;/a&gt; is required to watch video.]&lt;/span&gt;&lt;script type="text/javascript"&gt;renderVideo("video_player_3529445449",'http://tumblr.matthewcerrone.com/video_file/3529445449/tumblr_lh8sc1Mfj11qzk6tq',400,300,'poster=http%3A%2F%2Fmedia.tumblr.com%2Ftumblr_lh8sc1Mfj11qzk6tq_r1_frame1.jpg,http%3A%2F%2Fmedia.tumblr.com%2Ftumblr_lh8sc1Mfj11qzk6tq_r1_frame2.jpg,http%3A%2F%2Fmedia.tumblr.com%2Ftumblr_lh8sc1Mfj11qzk6tq_r1_frame3.jpg,http%3A%2F%2Fmedia.tumblr.com%2Ftumblr_lh8sc1Mfj11qzk6tq_r1_frame4.jpg,http%3A%2F%2Fmedia.tumblr.com%2Ftumblr_lh8sc1Mfj11qzk6tq_r1_frame5.jpg')&lt;/script&gt;&lt;br/&gt;&lt;br/&gt;</description><link>http://tumblr.matthewcerrone.com/post/3529445449</link><guid>http://tumblr.matthewcerrone.com/post/3529445449</guid><pubDate>Sat, 26 Feb 2011 15:45:00 -0500</pubDate></item><item><title>Video</title><description>&lt;span id="video_player_3216629330"&gt;[&lt;a href="http://www.adobe.com/shockwave/download/download.cgi?P1_Prod_Version=ShockwaveFlash" target="_blank"&gt;Flash 10&lt;/a&gt; is required to watch video.]&lt;/span&gt;&lt;script type="text/javascript"&gt;renderVideo("video_player_3216629330",'http://tumblr.matthewcerrone.com/video_file/3216629330/tumblr_lgepxaQfi11qzk6tq',400,300,'poster=http%3A%2F%2Fmedia.tumblr.com%2Ftumblr_lgepxaQfi11qzk6tq_r1_frame1.jpg,http%3A%2F%2Fmedia.tumblr.com%2Ftumblr_lgepxaQfi11qzk6tq_r1_frame2.jpg,http%3A%2F%2Fmedia.tumblr.com%2Ftumblr_lgepxaQfi11qzk6tq_r1_frame3.jpg,http%3A%2F%2Fmedia.tumblr.com%2Ftumblr_lgepxaQfi11qzk6tq_r1_frame4.jpg,http%3A%2F%2Fmedia.tumblr.com%2Ftumblr_lgepxaQfi11qzk6tq_r1_frame5.jpg')&lt;/script&gt;&lt;br/&gt;&lt;br/&gt;</description><link>http://tumblr.matthewcerrone.com/post/3216629330</link><guid>http://tumblr.matthewcerrone.com/post/3216629330</guid><pubDate>Thu, 10 Feb 2011 10:04:49 -0500</pubDate></item><item><title>Seriously, it’s like blogging on a moving earthquake.</title><description>&lt;span id="video_player_3215892647"&gt;[&lt;a href="http://www.adobe.com/shockwave/download/download.cgi?P1_Prod_Version=ShockwaveFlash" target="_blank"&gt;Flash 10&lt;/a&gt; is required to watch video.]&lt;/span&gt;&lt;script type="text/javascript"&gt;renderVideo("video_player_3215892647",'http://tumblr.matthewcerrone.com/video_file/3215892647/tumblr_lgelsaxSLk1qzk6tq',400,300,'poster=http%3A%2F%2Fmedia.tumblr.com%2Ftumblr_lgelsaxSLk1qzk6tq_r1_frame1.jpg,http%3A%2F%2Fmedia.tumblr.com%2Ftumblr_lgelsaxSLk1qzk6tq_r1_frame2.jpg,http%3A%2F%2Fmedia.tumblr.com%2Ftumblr_lgelsaxSLk1qzk6tq_r1_frame3.jpg,http%3A%2F%2Fmedia.tumblr.com%2Ftumblr_lgelsaxSLk1qzk6tq_r1_frame4.jpg,http%3A%2F%2Fmedia.tumblr.com%2Ftumblr_lgelsaxSLk1qzk6tq_r1_frame5.jpg')&lt;/script&gt;&lt;br/&gt;&lt;br/&gt;&lt;p&gt;Seriously, it’s like blogging on a moving earthquake.&lt;/p&gt;</description><link>http://tumblr.matthewcerrone.com/post/3215892647</link><guid>http://tumblr.matthewcerrone.com/post/3215892647</guid><pubDate>Thu, 10 Feb 2011 08:36:10 -0500</pubDate></item><item><title>What happens when I get to 100% of my inbox?</title><description>&lt;img src="http://24.media.tumblr.com/tumblr_lfow7w1nPE1qzk6tqo1_500.png"/&gt;&lt;br/&gt;&lt;br/&gt;&lt;p&gt;What happens when I get to 100% of my inbox?&lt;/p&gt;</description><link>http://tumblr.matthewcerrone.com/post/2959323092</link><guid>http://tumblr.matthewcerrone.com/post/2959323092</guid><pubDate>Thu, 27 Jan 2011 11:23:56 -0500</pubDate></item><item><title>Snow, from 28th floor, in Manhattan.</title><description>&lt;span id="video_player_2925451174"&gt;[&lt;a href="http://www.adobe.com/shockwave/download/download.cgi?P1_Prod_Version=ShockwaveFlash" target="_blank"&gt;Flash 10&lt;/a&gt; is required to watch video.]&lt;/span&gt;&lt;script type="text/javascript"&gt;renderVideo("video_player_2925451174",'http://tumblr.matthewcerrone.com/video_file/2925451174/tumblr_lfl5su8uFr1qzk6tq',400,300,'poster=http%3A%2F%2Fmedia.tumblr.com%2Ftumblr_lfl5su8uFr1qzk6tq_r1_frame1.jpg,http%3A%2F%2Fmedia.tumblr.com%2Ftumblr_lfl5su8uFr1qzk6tq_r1_frame2.jpg,http%3A%2F%2Fmedia.tumblr.com%2Ftumblr_lfl5su8uFr1qzk6tq_r1_frame3.jpg,http%3A%2F%2Fmedia.tumblr.com%2Ftumblr_lfl5su8uFr1qzk6tq_r1_frame4.jpg,http%3A%2F%2Fmedia.tumblr.com%2Ftumblr_lfl5su8uFr1qzk6tq_r1_frame5.jpg')&lt;/script&gt;&lt;br/&gt;&lt;br/&gt;&lt;p&gt;Snow, from 28th floor, in Manhattan.&lt;/p&gt;</description><link>http://tumblr.matthewcerrone.com/post/2925451174</link><guid>http://tumblr.matthewcerrone.com/post/2925451174</guid><pubDate>Tue, 25 Jan 2011 11:00:00 -0500</pubDate><category>bloggers</category><category>brands</category><category>reporters</category></item><item><title>If you are driving to the train (or office) in Conn., like me...</title><description>&lt;img src="http://25.media.tumblr.com/tumblr_lfkz0paU991qzk6tqo1_500.jpg"/&gt;&lt;br/&gt;&lt;br/&gt;&lt;p&gt;If you are driving to the train (or office) in Conn., like me today, be careful, the roads are more slippery than they seem.&lt;/p&gt;</description><link>http://tumblr.matthewcerrone.com/post/2924196998</link><guid>http://tumblr.matthewcerrone.com/post/2924196998</guid><pubDate>Tue, 25 Jan 2011 08:34:00 -0500</pubDate></item></channel></rss>

